SDR Motorsports has named Bryatt Fischer as vice president of sales and marketing.

Fischer joins SDR after working as a senior product marketing manager for Garmin since 2023. Before that, he spent seven years at JL Audio as director and eventually VP of marketing. He also worked for Rockford Fosgate, another automotive audio manufacturer, for over a decade in creative roles.

“Bryatt’s appointment is a strategic move that positions SDR Motorsports for the next phase of growth,” stated SDR CEO Tim Berendes. “We’re not just looking to maintain our presence, we’re aiming to lead. Bryatt’s deep industry insight, ability to scale high-performing teams, and instinct for market opportunities will help accelerate our expansion and reinforce our leadership in the powersports space.”

Headquartered in Mesa, Arizona, SDR Motorsports is a manufacturer of UTV parts like sport cages, bumpers, doors, and grilles; all of its products are built in house. The company also has the X-Plorer Series, which makes racks and winch mounts for the Polaris Ranger and Xpedition, though it also caters to Can-Am. While mainly operating along the western United States, SDR products are present in over 40 dealerships across the country and as eastward as North Carolina and Florida. SDR was founded in 2008.

“SDR Motorsports has been a dominant brand, and I look forward to contributing to the company’s continued success,” Fischer said. “Together, we will elevate the brand to new heights and position SDR Motorsports as a leader in the aftermarket industry.”

Featured image credit: SDR Motorsports