The new-look Off-Road Business Association is back in, well, business.

On Wednesday, ORBA formally announced its relaunch under new owner SEMA. The Specialty Equipment Market Association bought ORBA in 2025 to “put some real muscle behind the work the organization was doing to advocate on behalf of the U.S. off-road community,” as the parent group told 131 Off-Road.

The Off-Road Businesss Association is one of the most prominent off-road lobbies in the United States, leading campaigns to protect access to public lands and backing legislation for motorized access. These include efforts like the ongoing push to preserve OHV designations in the West Mojave, where a federal court ruling had removed closed off access to 2,200 miles of trails. The WEMO verdict has drawn widespread criticism from off-roaders, leading to a joint condemnation by ORBA, SEMA, AMA and District 37, among others.

SEMA has its own lobbying branch called SEMA Action that also focuses on pavement racing. Its Truck and Off-Road Alliance council, which represents aftermarket and accessory makers for such vehicles, will work in partnership with ORBA. ORBA is also set to take over SEMA’s spot in the EcoLogic Partners, a coalition alongside District 37 and the American Sand Association that spearheaded the ruling to permit OHVs at Oceano Dunes last July.

ORBA will be led by a triumvirate of officials in Karen Bailey-Chapman, interim executive director Sean Holman, and legislative dirctor Laura Butcher. Bailey-Chapman is the the Senior Vice President of Public and Government Affairs for SEMA, while Butcher is the CEO of VORRA and a board member in the Nevada Offroad Association. Holman runs the off-road arm of Motor Trend.

“No single organization can achieve our advocacy goals alone,” reads a joint statement from the leadership. “The future of off-road access depends on strong coalitions, shared expertise, and coordinated action. We are always stronger together. Thank you to all who have taken the time to provide us important guidance and insights as we developed the future of ORBA, including many members of SEMA’s TORA community and local and regional OHV advocates.”