Polaris, Cleetus McFarland sign “multi-year partnership”

April 7, 2026

Polaris Off-Road Vehicles and YouTube personality Cleetus McFarland announced Tuesday the start of a “multi-year partnership” that will allow for the use of Polaris products in his content like the RZR and Ranger.

“I built my community around freedom, horsepower, and having a good time, and Polaris fits that perfectly,” McFarland stated. “They get the people, they get the spirit—hell yeah, brother—that’s what we’re all about. Teaming up allows us to introduce more people to powersports and the fun that comes with it.”

Real name Garrett Mitchell, McFarland is one of the largest automotive content creators, whose main YouTube channel boasts over 4.67 million subscribers.

As of late, he has also been keen on racing competitively. He raced the Stadium Super Trucks in 2022, bringing his massive audience to the series and scoring a podium at Bristol in his last start; that weekend was in conjunction with the Bristol 1000 that he organized.

Since 2025, McFarland has competed sporadically in NASCAR’s national tiers and ARCA. This past weekend in Rockingham, he notched a fourth-place run in the ARCA Menards Series East then finished 32nd in his O’Reilly Auto Parts Series debut. He is one of 22 drivers to compete in a NASCAR national division and SST.

“We are big fans of Cleetus and the community he has built,” said Polaris head Reid Wilson. “We couldn’t just watch from the outside; we had to be a part of it. He brings a level of energy, passion and authenticity that reflects what American motorsports is all about, and we look forward to supporting a community that shares our love for performance and adventure.”

Polaris and McFarland released videos on their respective channels promoting their new deal. The latter’s video entails giving his team Polarises, such as a Ranger that George Siciliano—who also raced ARCA earlier in March—will use as a camera car.