Jay Tullis, a Honda factory enduro rider for a decade and the co-founder of Progressive Suspension, passed away on February 25 at the age of 86.

Born in Utah, Tullis joined the United States Navy in 1956 and served aboard the USS Hornet. He moved to Southern California after his discharge and started working for Honda.

He rose through the ladder and became a sales manager for Honda Triumph of Torrance, then the dealer’s general manager and owner. In 1968, he received Honda’s national service award in recognition of the Torrance branch’s quality customer service and management. Tullis later worked as a parts manager for Whittier Honda as well.

His Honda ties then earned him a factory-backed ride in enduro and motocross races for ten years, competing on bikes like the SL100, MT175, and MT250 with success.

In 1982, he co-founded Progressive Suspension. Tullis built motorcycle suspensions out of his garage before it grew into one of the premier performance suspension makers on the market. While bikes remain Progressive’s specialty, it also produces parts for Jeeps and other powersports.

Tullis’ service took place on March 5. A celebration of life is planned for April 4 at the Husky Monument in Randsburg, a legendary gathering ground to pay respects for departed riders.

“It’s a fitting spot for a man who lived wide open, built lifelong friendships wherever he went, and earned the respect of everyone who met him,” reads a joint statement from his grandchildren. “He lived life to the fullest, creating stories, memories, and bonds that will carry on for generations. The legacy he leaves behind will not be forgotten, and this monument will be a small but meaningful piece of that.

“If you knew him, respected him, or shared the road with him, we encourage you to join us if you’re able. It would mean a lot to gather with those whose lives he touched and celebrate the incredible man he was.”

Jay Keith Tullis: November 26, 1939 – February 25, 2026

Featured image credit: Douglas Tullis