BRP Inc.’s Uncharted Society has been rebranded as BRP Experiences, the company announced Wednesday.

BRP Experiences and its predecessor is a platform of adventuring and tour agencies that are certified by BRP for off-road riding experiences. For example, Great Canadian Tours offers self-guided Ski-Doo tours in Revelstoke, British Columbia, while ATV Offroad Adventures hosts tours through Sand Hollow State Park in Utah with the Can-Am Maverick.

While predominantly in the United States and Canada as those are BRP’s main markets, some outfitters operate overseas as well. Lapland Safaris offers tours on the Lynx in Finland that get close to the Arctic Circle to see the Northern Lights. Terre Mer Adventures has Can-Am driving experiences in Morocco, and even Indonesia is the site of coastal rides courtesy of Sea-Doo Safari Indonesia.

“Our mission is to enable unforgettable rides that move, connect, and transform you,” BRP senior director of partnerships Patrick Corneau stated. “BRP Experiences opens the door to discovery: new places, new moments, even new sides of yourself using powersports products from our BRP brands.

“Whether it’s your first ride on a Can-Am, Sea-Doo, Ski-Doo or Lynx or the next chapter in a lifelong passion, BRP Experiences is the gateway to see beautiful vistas from areas you didn’t think were accessible, observe sea life in its habitat or view the northern lights from the top of a snow covered mountain.”

The platform started in 2021 as Uncharted Society in the United States before expanding into Canada and beyond. Over two million have used it to book tours and rides.

Featured image credit: BRP Inc.